Often the first and last experience a customer has is of the car park. A Parking Guidance System (PGS) helps make finding an available parking bay a fast and efficient experience. With customised wayfinding signage, a PGS can also make exiting the facility faster and more efficient; both aspects help to reduce common driver and customer frustrations.

Park Agility transforms the car park customer experience across all sectors; from retail to airports and hospitals to local government. With an enhanced user experience visitors use the car park more efficiently, feel their time is respected and become advocates and loyal customers. Asset owners maximise yield, grow loyalty, gather accurate occupancy data, and reduce harmful emissions. It’s a win-win.

A parking guidance system is a powerful marketing tool. Customers choose to shop where it is easiest to find a park and the money follows their choices. A PGS with accurate, real-time data and dynamic way finding signage offers the benefit of easy and efficient parking meaning customers can spend more time (and money!) in the facility they are visiting.

Parking guidance as a marketing tool? Absolutely.

For more information or trusted advice on how to reduce the risk profile of your car park contact us today.

Sources:

1. Cormack, L. (2016) Sydney Morning Herald 2. Royal Automobile Association (2014) 3. Brantley, D. (2015) Parking Today